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TrajectoryAI Tutorials

What is TrajectoryAI?

TrajectoryAI helps you monitor companies in real time. Instead of manually tracking news, funding, hiring changes, or competitive activity, TrajectoryAI automatically surfaces meaningful signals, so your team can act faster and with more context. Think of it as your competitive and account intelligence radar that is always on.

See how TrajectoryAI works in this quick demo video.

Before you begin

Here’s what you’ll need:

  • Your company email 
  • A few companies you care about (competitors, key accounts, prospects)

Getting started

Sign in

  1. Go to the TrajectoryAI app and log in with your email.
  2. You’ll land on your dashboard.

Setting up workspace

Here’s what you’ll see first:

  • A space to add companies
  • List of your added companies
  • Recent reports (if any)

Pro tip: If this is your first time, it might look quiet, and that’s normal.

Adding companies

To start getting signals, please add:

  1. Company name
  2. Company website
  3. Company LinkedIn profile link (optional)
  4. Monitoring category (Client-Prospect-Competitor-Partner-Other)

You can add:

  • Competitors
  • Accounts you sell to
  • Partners
  • Market leaders
  • Your own company

Pro tip: Start with 5-20 companies to keep it manageable.

Email and subscriptions

You can customize the following in your account settings:

  • Email preferences
  • Subscriptions

In the Email Preferences tab, you can choose which companies you’d like to receive updates about. For example, you can select all tracked companies or only specific ones.

In the Subscriptions tab, you can view and manage your current subscription plan.

TrajectoryAI overview

Adding a company

To track a company, you need:

  • Campaign name 
  • Company website (most important input)
  • Linkedin Profile (optional)
  • Company category

The domain ensures we track the correct entity, especially for companies with multiple regional websites (e.g., wolt.pl vs. wolt.de). You can add or delete campaigns anytime.

Company Overview tab

The Company Overview tab pulls together key business information so you don’t have to look for it across multiple sources.

Once you open the Overview for any company, you’ll typically find:

  • Company name and logo
  • Industry and location
  • Brief description (if available)
  • Headcount and growth trends
  • Grow Score and Hit Score as quick performance indicators
  • Latest signals and highlights

In short, this page gives you a snapshot of the company’s current situation.

Here’s how a company profile appears once it’s been added:

Adding an employee

Adding LinkedIn

LinkedIn provides:

  • Total employee count
  • Headcount growth
  • Team distribution
  • Management data

If you don’t add it, we’ll try to find it, but adding it yourself improves accuracy and speeds up analysis.

Adding social links

Social profiles improve tracking accuracy as many companies share similar names. Providing verified links ensures we monitor the right accounts and avoid mismatches.

Company tracking overview

Once added, we begin tracking immediately. While the information isn’t visible right away, you’ll start receiving the first results within about an hour. You’ll see two types of information:

News (Daily flow)

  • Website updates
  • LinkedIn posts
  • Articles
  • Social media channels

News appears continuously and always includes a source.

Reports (Weekly analysis)

Once a week, our AI analyzes all changes from the past 7 days to detect patterns or shifts.

Think of:

  • News = what happened
  • Reports = what changed and why it matters

Initial company data (overview, headcount) appears within 1 hour.

News items source

Each news item includes its original source so you can verify context and credibility yourself. Insights may or may not include direct links: it depends on whether they’re tied to a specific event or broader pattern analysis.

News feed

The feed functions like LinkedIn:

  • Scroll through updates
  • Filter by company or category by importance
  • Save important items

All tracked companies appear in one place.

Email preferences

You can control:

  • Which campaigns send updates
  • What types of updates you receive

You can update your email preferences in your account settings.

If you want to unsubscribe completely, contact: [email protected]

Data collection schedule

We collect and refresh company data every Saturday, when activity is typically lower, ensuring clean weekly analysis.

Discovering tabs

Hit Score/Grow Score

TrajectoryAI uses two simple performance indicators based on Crunchbase data:

  1. Hit Score. Measures market attention
    (Media mentions, announcements, buzz)
  2. Grow Score. Measures real company growth
    (Hiring, expansion, scaling activity)

These scores help you quickly filter companies:

  1. High Hit + Low Grow → Buzz without scaling
  2. High Hit + High Grow → Strong momentum

They’re designed as a fast decision-making shortcut, a way to quickly separate momentum from noise without digging through dozens of data points.

Total employee count

Pulled from LinkedIn:

  • Total headcount
  • Functional distribution
  • Growth over 6-12 months

Employee list

  • Job function
  • Field of study
  • Role categories

Management

  • For large companies → C-level + management
  • For smaller companies → Full team

Recent Hires/Leaves/Promotions

Tracks team movement within a defined period.

Tracked profiles

You can add them manually, and here’s how:

We use LinkedIn as a primary source of information about companies and their organizational structure. If any information pulled from LinkedIn is outdated or incorrect, you can update it directly in Trajectory. For example, you can remove an employee who is no longer with the company and add the person you’d like to track instead.

Comparison report

TrajectoryAI compares two time periods and highlights:

  • Website updates
  • Social activity
  • Company changes
  • Key metric shifts

The report summarizes what changed so you don’t have to analyze it manually.

Snapshots tab

Shows a company at a specific moment in time:

  • Headcount
  • Revenue
  • Team composition
  • Social activity

This feature is useful for historical reference.

Company timeline

Subscription and trial

TrajectoryAI offers simple, transparent subscription plans with a free trial so you can explore the product risk-free before committing.

Free Trial

  • Every paid plan includes a 14-day free trial
  • No credit card is required to start
  • You can cancel at any time with one click
  • This allows you to explore features, add companies, and gain real insights before selecting a plan.

How to subscribe

  1. Go to the Settings or Billing section in your account
  2. Choose a paid plan that fits your needs
  3. Enter your payment details (after the free trial, billing will begin)
  4. Your subscription will automatically renew each month unless canceled

You can upgrade, downgrade, or cancel at any time directly through your dashboard.

Subscription plans

TrajectoryAI currently offers several tiers depending on how many companies you want to track and what features you need:

Starter. $49/month

  • Track up to 5 companies
  • Monitor up to 5 executives per company
  • Weekly AI-powered insights
  • 14-day free trial

Growth. $99/month (recommended)

  • Track up to 10 companies
  • Monitor up to 10 executives per company
  • Full company history timeline
  • Weekly strategic updates
  • 14-day free trial

Scale. $199/month

  • Track up to 25 companies
  • CRM integration
  • Weekly competitive and market insights
  • 14-day free trial

Enterprise. Custom pricing

  • Custom plans for large teams tracking 100+ companies
  • Advanced integrations and support
  • Contact sales for a quote

All paid plans come with no long-term contracts: you can cancel whenever you want.

How to unsubscribe

If you decide you no longer need TrajectoryAI or want to stop the trial before billing starts:

  • You can cancel from your account settings
  • Or contact support at [email protected] and request cancellation

This stops future billing, but you’ll still have access until the end of your current billing period.

Support and resources

If you ever get stuck:

Deleting your profile

Contact: [email protected], and your profile will be removed promptly.

Media and blog

Our blog and useful resources: https://intrajectory.com/resources/

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