What are hit scores and growth scores?
Hit Scores and Grow Scores are two key metrics that give you a quick snapshot of how a company is performing in the market. Both scores are derived from Crunchbase data and converted into simple signals you can act on immediately.
Hit Score measures how much attention a company is generating: media mentions, product announcements, and general buzz. Grow Score reflects the company’s actual growth: team expansion, product adoption, and scaling activity.
For example, here we see that Company A has a decent Hit Score. They generate some media buzz, but their Grow Score shows that the company itself isn’t really scaling. Company B, on the other hand, performs strongly on both: they publish actively and grow rapidly.
Essentially, these scores act as a fast filtering tool that lets users cut through the noise and focus on the companies that really matter.
How do I add a campaign and what information do I need?
Users can add or delete campaigns. When adding a new campaign, we use two inputs:
- Campaign name
- Company domain
The campaign name helps with search accuracy, so it’s best when it matches the real company name. If someone enters something random and pairs it with a correct domain, the system can still work, but search results may be less accurate.
However, the company website plays an even more important role. It tells us exactly which campaign to parse. For example, a company like Wolt has multiple regional domains – wolt.pl, wolt.de, etc. Each region operates as its own campaign. Because of this, we rely heavily on the domain to correctly identify which specific campaign the user wants to track. Without it, the system would be guessing, and it couldn’t reliably match the company to its real digital footprint.
Why is adding LinkedIn important?
LinkedIn is the richest source of insights about a company, including headcount trends, employee distribution, and individual profiles – all of which form a key part of our analysis.
If you don’t provide a LinkedIn link, the platform will try to find it automatically. But including it yourself helps the system start searching immediately and deliver more accurate and relevant information.
Why should I add additional social links for a company?
Sharing additional links or social profiles is very useful, but it can be tricky because many accounts share the same names. That’s why we encourage users to provide any social links they already know to use them as extra data sources.
How does TrajectoryAI track a company once I add it?
When you add a company, we immediately begin tracking its news across multiple sources. The news feed is a central place where users can see updates from all the companies they follow, with quick filtering and the ability to save important items. If something stands out (say, an announcement, an event, a key change) you can save it and easily return to it later. The first batch of data (like the company overview and employee count) will be generated within an hour.
Now, it’s important to distinguish between two types of information we show: news and insights.
- News appears continuously, usually daily. This is the public flow: updates from the company’s website, LinkedIn posts, articles, press releases, and so on. If something happens publicly, it lands in the news feed.
- Insights are different. These come from our weekly analysis cycle. Once a week, we look at everything that has changed at the company over the last seven days. Then this information goes through our AI system to detect patterns or shifts that aren’t obvious from the regular news flow. Think of insights as the “hidden layer” of information: changes you wouldn’t notice just by scrolling through posts.
In short, news gives you the day-to-day picture: insights show deeper movements and trends, while the news feed brings everything together. Instead of checking 20 different sources, users can simply come here and see all updates for all their tracked companies in one convenient place.
Why does every news item need a source?
There’s one more important point: every news item must have a source because we can’t always know whether a piece of news is accurate. Since anything can happen, we always show you where the information came from. When you click on a news item, you’ll see its original source and context. Transparency matters, and having the source visible helps users judge credibility on their own.
Insights, however, are a bit different. They don’t always come with a direct source link. Right now, our insights are still relatively straightforward: they’re usually tied to real events, and in those cases, you’ll see a source behind them as well. But as we move forward, we want insights to evolve into something more sophisticated: signals derived from patterns, behavior shifts, or correlations that aren’t tied to a single external publication.
For now, every news item always has a source. Insights, however, may or may not: it depends on whether they come from a specific event or from a broader weekly analysis.
How does the news feed work?
The feed works like a LinkedIn-style feed: users can scroll through updates, filter them by company or by relevant categories, and save any news items that should be kept on the radar.
How do I control which campaign updates I receive by email?
We send important campaign updates directly to the user’s inbox, that’s why the first priority is introducing proper email preferences. Users will be able to choose what they want to receive (and for which campaigns) instead of getting everything by default.
How do I unsubscribe from getting updates?
Contact us at support@intrajectory.com, and we’ll unsubscribe you from all updates.
What is the scrapping process?
Our scraping flow has three core steps. The process starts with a straightforward search inside the timesheet tool. The tool lets you look up any query within a chosen time range, so the framework itself filters the data you need. You can pull everything related to the company you’re tracking from any specific date range.
We then extract everything Trajectory returns, with an optional cap on how many results you want to process. You can set it to 20, 50, or even 100 sources. Once the data is collected, the platform filters and ranks everything by relevance delivering a clean, structured first set of results.
What is the Total Employee Count tab?
We pull the Total Employee Count directly from LinkedIn. The Functional Distribution comes from LinkedIn as well: you can view all listed roles and specialties, and track how the team has grown over the past six or twelve months.
What is the Employee List tab?
This section also shows Job Function, but with added Distribution and Field of Study data. In other words, it gives a clearer picture of the areas the company operates in. This request runs through Apollo. Apollo assigns categories on its side, and we simply receive those categories back in the response.
What is the Management tab?
This data also comes from Apollo Search. If a company has over 1,000 employees, Trajectory pulls only C-level and management roles. For smaller companies, it includes the full team.
What are Recent Hires, Recent Leaves, and Recent Promotions tabs?
Recent hires are people who joined the company within a defined period. Recent leaves are people who left the company in that same period, and recent promotions are those team members who moved into new senior roles.
When do you collect the data?
We collect all company data on Saturdays because the news cycle is usually quiet that day. Companies rarely post anything, so it’s the right moment to collect everything reliably.
What is the Tracked profiles tab?
Users can also add specific people they want to track. You can pick up to five key individuals from a company and get a notification whenever any of them posts on social media (LinkedIn, Facebook, Instagram, or Twitter) daily.
What is the Comparison Report?
The platform collects everything in one place: the news from Crunchbase, the data extracted from it, the company’s social media activity, and the profiles chosen for social tracking.
There’s also one more source that isn’t immediately obvious – the company’s website. This way, website updates, social activity, news items, and the key metrics behind the graphs get passed to the AI with a simple brief. For instance, “Here’s the data for November 8th, and here’s the data for November 15th. Compare them.”
The AI then produces what we call a delta report: a clear summary of what changed during that period. Trajectory highlights the essentials – updates, social activity, company movements – and pulls everything into one place so users don’t have to chase it.
What is the Snapshots tab?
The Snapshots tab provides a view of a company at a specific moment in time. You can look back at what was happening recently: the team composition, the company’s revenue and headcount, and the level of social media activity.
What is the Company Timeline tab?
Using the Company Timeline tab, you can select any date range to see the company’s activity during that period, including news releases and key metrics. The timeline lets you easily see how events like a rise in open positions, key departures, or leadership changes correlate with shifts in the company’s key metrics.
What’s more, we’ve added a Grow Score, similar to Crunchbase, to provide a more comprehensive performance indicator. You can select a date range, and below the graph you’ll see the “scoops”- internal insights ranked from 10 to 1. The graph shows how events align with measurable changes within the company.
In short, Company Timeline gives users a clearer, more intuitive way to interpret the news by connecting it directly to the company’s metrics.
How do I delete my profile?
Contact us at support@intrajectory.com, and we’ll delete it ASAP.